Break free from emotional spending

Consumind helps you notice the feeling behind a purchase, take one breath, then decide. A small daily habit for responsible consumption.

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Built around UN Sustainable Development Goal 12: responsible consumption and production.

The voice at checkout

  • Tempted by a sale

    “It's 50% off. That's basically saving.”

  • Social pressure

    “Everyone at work already has one.”

  • Stress relief

    “It's been a long week. I deserve this.”

  • FOMO / trend

    “Only two left. Grab it now.”

Before you pay, take one breath.

Breathe in

Breathe out

Now, decide.

Did you need it, or want it right then? Consumind asks that before every purchase.

How Consumind works

Four small steps, repeated every time you buy something. The pause is where the habit changes.

  1. Step 1

    Log what you buy

    Name it and price it. It takes a few seconds, before you pay or right after.

  2. Step 2

    Name the feeling

    Real need, FOMO, stress, social pressure, or a sale. Being honest here is the whole trick.

  3. Step 3

    Take one breath

    A five-second pause before you confirm. Sometimes you'll find you don't need it after all.

  4. Step 4

    See your pattern

    Your dashboard shows this week's spending against your budget, and which feelings drove it.

Responsible consumption starts with one purchase

Overconsumption is one of the biggest pressures on our planet. Understanding why we buy helps us make choices that are better for us and for the environment.

  • Catch impulse purchases before they happen
  • See which feelings cost you the most
  • Buy less, waste less

1.3 billion tonnes

of food is lost or wasted every year, about a third of everything produced for people to eat.

Source: FAO, 2011

Start with your next purchase

Free to use. Log in seconds, pause for five.

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Consumind

Supporting SDG 12 for a sustainable future.